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What is CBD?


The Phytocannabinoid most commonly referred to as Cannabidiol or CBD was discovered in the early 1940’s. CBD is just one of around 113 specifically identified cannabinoids found in the cannabis plant. Cannabidiol accounts for approximately, 40% of the plants extracted material.

Hemp and Cannabis

Whats the difference?

Whilst it is true that both the Cannabis and Hemp variety of the plant are derived from the same species, Cannabis Sativa, there are key characteristics which differentiate each of the respective strains.

Where industrial hemp or Hemp derived from the Cannabis Sativa plant that is used for industrial applications differs, from the variety that produces psycho-active effects, is the presence, quantity and concentration of the levels of these two Canabinoids, THC (tetrahydrocannabinol) and CBD (Cannabidiol)

Industrial Hemp Cannabis Sativa plants are bread to produce low concentrations of the Cannabinoid THC, whilst produce conversely increased levels of Cannabidiol CBD, another of the Cannabinoids which make up the full spectrum of compounds found in the plant.

Due to the selection process, specific characteristics of the two strains are encouraged and specific measures are taken to enhance these characteristics for their individual applications, leading to a visual difference in each of the two strains physical characteristics. Most Cannabis Sativa used to produce industrial hemp is of the male variety of the plant species, this serves to decrease the amount of THC present at the start of the extraction process as the males do not produce the flowering bud which is famous for its high THC content.

Whilst measures are taken to reduce the levels of THC in the industrial variety of hemp, it still contains low levels of the compound. Regulation Authorities maintain that a product derived from Cannabis Sativa must contain no more than 0.3% THC to be considered the legal industrial or non Psycho Active hemp variety. 

Plants used for Industrial and health applications tend to be taller and not as thick, therefore they can be grown closely together, this helps to control the spread and growth of weeds between the plants and eliminates the use of weed killer.


Full Spectrum cbd

The term Full Spectrum largely refers to CBD oil products that not only contain CBD (cannabidiol), but also contain a variety of other health promoting terpenes and cannabinoids, including CBN, THC and CBG. 

A Full Spectrum CBD oil product is made from a whole single hemp plant, thus ensuring all the compounds are present. 

The ratio and concentration of these compounds is specific to each naturally occurring strain and the techniques and processes used to extract and produce the oil itself.

Whole plant vs Isolated CBD

Whole plant CBD 11:11

The Hemp plant is full of synergetic health promoting chemical compounds such as rich terpenes, secondary cannabinoids, fatty acids and of course CBD. These rich phytochemicals work together to produce the greatest health impact on the body. Whole Plant CBD makes use of the entire plant keeping the full synergistic properties of the whole plant intact. 11:11CBD is made from the WHOLE PLANT, which contains the cannabinoid THC. Our products maintain A THC content below the legal 0.3% mandate.


Refers to a product which as has had all traces of the various other cannabinoids removed leaving the isolated CBD.  Products of this type then add back some of the vital terpenes. This product type is often more suitable for athletes or those who want the benefits of hemp without traces of THC.

Isolated CBD

This is a product type that has been stripped of the many other cannabinoids, terpenes and fatty acids which are present naturally in the plant, leaving only CBD crystals, these crystals lack many of the naturally occurring chemical compounds which possess a tremendous synergistic healing effect. 11:11 CBD ISOLATE products are isolated from the highest grade, certified organic, full spectrum hemp oil, which ensures a premium quality isolate that is 99.9% pure CBD and 100% THC free.